Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for:

• Mastering the myriad of ad specs, deadlines, quality and version control issues
• Designing to balance campaign goals with design constraints
• Preparing and building ads with team and QC standards
• Using forms and data in ads without file bloat
• File optimization techniques for swf files
• 3^rd party rich media technologies that transcend the 30k banner
• Trafficking and tracking ads for impressions, interactions, clicks, and conversions
• Using ActionScript to save development time and implement team standards

About the series

The Hands-On Guide to Creating Flash Advertising is part of the Hands-On Guide book series led by industry veteran Dan Rayburn. The Hands-On Guide series serves as the ultimate resource in streaming and digital media-based subjects for industry professionals. The books cover solutions for enterprise, media and entertainment, and educational institutions. A compendium of everything you need to know for streaming and digital media subjects, this series is known in the industry as a must-have tool of the trade.