Chapter 7: Third-party Rich-media Technologies

For questions and comments pertaining to Chapter 7, post here.

2 Responses to “Chapter 7: Third-party Rich-media Technologies”

  1. Parkman Taylor Says:

    We are looking for a new flash advertising development tool. We currently use SwishMax, but it doesn’t have the capability we currently see on certain display ads on the web. Can you point us to some different resources?

  2. Jason Fincanon Says:

    Hi Parkman Taylor. For the best development, design and animation for your ads, you’ll probably want to stick with Flash itself. If you’re looking to create rich media (such as expandable banners, etc), you’ll want to combine Flash with the tools offered from companies like Eyeblaster (http://www.eyeblaster.com) or PointRool (http://www.pointroll.com).

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